What is a Digital Marketing Agency?

by | Sep 29, 2017 | Web Development

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Traditionally, a marketing agency is involved with all manner of advertising, such as magazine ads, commercials, logo design, slogans, etc. On the face of it, digital advertising should be pretty simple; basically the same sort of advertising, only online. In reality, there is a great deal more that goes into digital advertising than just traditional advertising in a new medium. When you are hiring a digital marketing agency, there is a much wider range of expertise that you are hiring. Digital marketing agencies are involved with whatever they need to bring your product to as many eyes as possible. Sometimes that includes traditional advertising means, like designing your logo. Sometimes that requires a bit more specialized expertise.

Website Design
Far from simply designing banner ads in the corners of websites, digital marketing agencies often design the website entirely. Often, this manifests as an individual web designer or design team revamping the aesthetic of a website to make it more modern or appealing. Sometimes, however, the website will require complete development from the bottom up, and a good digital marketing agency should be able to handle this as well, including database management and both client- and server-side scripting.

Custom App Development
Apps are definitely the future of company-customer interaction. As more and more of the population have smartphones on them at all times, simply having a streamlined website isn’t enough, since no browser can be as user friendly on a smart phone than an app can. Having an app for your company can open up a completely new customer base, and make your current customers happier and more able to use your product. Therefore, digital marketing agencies often specialize in app development.

Search Engine Optimization
Search Engine Optimization, commonly known as SEO, is a way of writing text that capitalizes on the algorithms that search engines use. Digital marketing agencies employ writers who can write an article in a certain way, including a certain set of keywords, so that they can make sure that your website will occur on searches with higher priority. This will ensure that your site will be able to be seen by more people.

Social Media
Advertisers have known forever that word-of-mouth advertising is some of the most valuable. Social media is the new word of mouth; with individuals sharing information with their peers instead of getting it dispensed by entertainment or news organizations. As such, learning to navigate social media is crucial in advertising in the modern day, so it’s another area that digital marketing agencies specialize in.

There are two types of companies who want to advertise; local shops, and ones with a global customer base. Local shops might benefit from billboards, but as more and more commerce is driven by the internet, more and more companies will want the latter kind of advertising. In order to stay ahead of the curve, you need to make sure to advertise using the best agency you can. One such digital marketing agency in Dubai is Trivium Concepts, a company focused on fierce and aggressive marketing for the modern age.

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