Spice Up Your Expo Booth

Posted by Stan Pritchard, on Jun, 2015

Are you heading off to a convention or an expo in the near future? Are you going to have a booth representing your company in the hopes to draw some new customers or clients? If that’s the case then you should be considering what kind of a set up you are going to have. Trade show displays in Houston are commonly seen from all sectors of industry. They are a great method of delivering information to the people who are passing by your booth, or who stop in to have a quick look around. This will allow you to free up some of your employees working the expo to speak directly with customers who are looking for more detailed information about your services or products.

How Creative Do You Want to Be?

Displays in trade shows can get pretty elaborate, but they can also be relatively simple and straight forward. There are several different types you can bring along with you, and each one has its own advantages. Small setups are commonly used on countertops to show off a few smaller details about what you’re trying to sell. A large setup might have a copious amount of info about your products, contact information, websites or really any kinds of graphics displaying whatever is appropriate for your venture. Then there are LEDs, which are basically televisions that are showing off videos or animations concerning your business’s service. All of these can be put to good use on a show floor.

Professionally Crafted Signs

It’s important that you get your displays created by properly educated and trained graphics designers. This way you can ensure their quality, and ease some of the burden of preparing for the convention off your employees. A well-made sign can make a big difference, and when you’re certain there is going to be hundreds of people walking by them you need to make sure that they are going to look good and catch their attention. A graphics designer can bring ideas to the table for you to look at, as well as listen to your concepts for design. Working together the two of you can collaborate to make your vision become a reality.

It’s hard work getting ready to head off to a convention, and the hard times don’t stop with preparation. The days spent on the floor can be stressful, and filled with hundreds of people asking many questions. A good sign can answer many of the more common questions for you.

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