With an estimated 74.8 percent of all American households reporting in to the U.S. Census bureau as Internet users, the days of marketing companies only by traditional means are pretty much over. Companies that want to get ahead and stay that way are turning to the digital world to help them get noticed.
Even with those figures, however, not all companies see the value in working with website development Twin Cities firms to create an online presence. After all, the Internet is the domain of the Big Box stores and Fortune 500 companies so smaller firms couldn’t possibly compete, right?
Not so!
Pretty much any type of company that relies on customers or clients for income can benefit from having an online presence. Even the smallest, one-person shows, can benefit from the attention this arena can deliver.
What’s Involved?
When a full-service website development Twin Cities firm is brought in to help a company gain an online presence, it’s possible a multi-faceted campaign will result. Good firms help their clients succeed by:
* Developing websites that perform – There’s more to website design than making sure a site looks pretty. While appearance is very important, so too is functionality, user experience and proper navigation. A good firm’s designers and programmers will make sure a final product looks and works great. It will also create a site from the ground up using the best practices for Search Engine Optimization. This, in turn, can help client sites get found by potential customers in the online arena.
* Providing support service – Online marketing involves a lot more than having a corporate website. Companies that get noticed and see business come from this arena also run pay-per-click and other advertising campaigns. They might use social media marketing, as well, to help them gain an audience on these lighter platforms. By doing so, they can connect with their customers and foster loyalty, which has direct impacts on the bottom line.
* Sticking around – Companies that create website and walk away aren’t necessarily doing their clients any favors. The best website development Twin Cities firms also provide maintenance assistance that continues. This helps ensure a good design continues to function properly and that necessary updates are put into action.
